BC at a Glance
Better Collective is a leading sports betting media group that develops educational platforms within the iGaming industry. Through our products, we aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors.
- 400+ employees
- 12 offices
- 2018 nasdaq listing
- 9 growth awards
- 33 nationalities
- 16 years in business
Vision & Mission
Our vision at Better Collective is to empower iGamers through transparency and technology. Transparency is a core value of Better Collective, and it is integral to every process we undertake.
Sustainability
Responsibility and sustainability have been key value-drivers for Better Collective’s business ever since the company was founded in 2004. We are committed to making the UN Global Compact and SDGs a part of the strategy, culture and day-to-day operations of our company.
Responsible Gambling
Better Collective views betting and gambling as entertainment and strives to ensure that users and employees experience iGaming as fun and entertaining. In the long run, most players will not earn money through betting. Therefore, players should only set aside a stake that one is willing to lose for the sake of entertainment. We acknowledge that some individuals are susceptible to gambling addiction. All of our products promote responsible gambling and provide further educational content on preventing gambling addiction and underage iGaming.
Transparency
We aim to educate our users to make the most well-informed decisions and increase the level of entertainment by creating more transparency; from which operators to trust to where to find the best odds.